Pureology was born in California in 2001, with a simple but powerful idea: to create the very best products for color-treated hair. They led the way in creating products made with purity and good health in mind, and they pioneered the “no nasties” movement with their ZeroSulfate® shampoos and 100% vegan formulas.
Their signature aromatherapy fragrances give every Pureology user an indulgent experience while protecting their haircolor. Word quickly spread and their brand became a favorite of stylists and clients alike!
b3 Brazilian Bond Builder is a breakthrough professional tool clinically shown to penetrate the cortex of the hair, and proven to reattach the bonds that are broken during all color services by utilizing an anhydrous delivery system and specifically engineered co-polymer to dramatically reduce damage while improving color retention with no change to developer and no added processing time.
Damage results from a combination of many factors; not just from chemical services, daily styling, or environmental stress. When hair is colored or lightened, the bonds that make up the cellular membrane complex are broken so that color can either be deposited or in the case of lightening, removed. As the cellular membrane complex comes back together, many of these crucial bonds no longer fuse, leading to the rapid deterioration of the cuticle and cortex cells responsible for supporting the inner structure of the hair.
b3 Brazilian Bond Builder works at the cellular level, targeting and repairing the broken and compromised bonds that cause hair to break over time without hindering or altering the coloring process.
Mixing b3 Brazilian Bond Builder into all color formulations effectively helps to restore the integrity of the hair. The result is a dramatic reduction in breakage during color services for hair that is noticeably healthier and more resilient, and color that is more vibrant and longer-lasting immediately following and between appointments.
Brazilian Blowout professional smoothing treatments are the most innovative and effective in the world.
Through the use of breakthrough bonding technologies, these customizable smoothing treatments actually improve the condition of the hair by creating a protective protein layer around the hair shaft to eliminate frizz and smooth the cuticle.
The end result is smooth, frizz-free hair with radiant shine!
WHAT MAKES OUR SMOOTHING TREATMENT DIFFERENT?
Customizable – keep curls and lose frizz or achieve the smoothest result possible.
No Down Time – leave salon and immediately wash hair, exercise, put hair in a stylish pony tail or clip without worry.
Great for All Hair Types – curly, kinky, coily, frizzy, fine, damaged or coarse, we’ve got you covered.
No Change to Curl Pattern – after about 12 weeks, natural curl pattern returns.
No Line of Demarcation with New Hair Growth – great for transitioning from Japanese straighteners, relaxers or other keratin treatments.
Treatment is Finished at Salon – after about 80 minutes, you leave the salon with smooth, frizz-free hair for up to 12 weeks.